Nike Women's #BetterforIt
We assembled an all-female artist crew to support Nike Women's #BetterForIt campaign. Data insights from Tumblr's platform guided the work of our artists with our goal of creating engaging content in an intelligent manner.
Everything from the color palettes to the art forms was designed based on content research and trends discovered through platform analytics. We encouraged artists to leverage color coordination, repetition, and modern elements to make this #Fitspo content stand out against ordinary UGC posts. Our original artwork quickly ranked amongst Nike's top-performing content on Tumblr.
- Project Roles
- Art Producer, Content Strategist, Creative Director, Project Manager
- Company
- Nike Women
- Skills
- Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Wrangling - Creatives
- Media
- 2D Animations, Illustrations
- Project Industries
- Retail
