brainMD brand guidelines

I've been helping brainMD (a supplement line founded by Dr. Daniel Amen, a brilliant psychiatrist who has revolutionized the way we look at and treat mental and brain health) with a semi-rebrand (creating a style/tone manual, reshaping voice, redesigning customer-facing communications, website overhaul, loud attempts at product redesign, etc.)—and relaunching Smart Prenatal, their prenatal supplement. Below are great pieces from the style guide! Sorry I didn't include a bunch of our imagery. I am a writer, you guys.

Thus far, our marketing changes are linked to biggest revenue spike in the history of the company, and the biggest month in the history of the company for online sales!