Acura - Emotion Is In

We took a model-year campaign and evolved that ask into a brand anthem for Acura. Haven't you heard? Emotion is in. All that other luxury nonsense is out. ​​​​​​​

I was the copywriter and ACD on this national brand campaign for Acura.

(See the full project on my site.)

Project Roles
Copywriter, Creative Director
Company
Acura
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising, Automotive
Acura - Emotion Is In
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