Friends of Bud Light
Bud Light is the beer for friends.
Friends of Bud Light is a program celebrating the friends doing big things. Those who are at their best doing what they love, and when they do, bring people together. We identified 8 Friends as who embodied the idea of being famous amongst friends and gave them carte blanche to bring a dream project to life with Bud Light footing the Bill. We teamed up to create 8 unique events, each with bespoke content output ranging from short films, to custom shaped surfboards, round table workshops, exclusive vinyl & the conception of a dive bar from scratch. Good times were had, and many BL Smooths were consumed.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Company
- Virtue
- Skills
- Adobe Illustrator, Adobe Photoshop, Apparel Design, Conceptual, Content Management, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design
- Media
- Brand Films, Brand Identity, Events, Photography, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Beverage, Wine/Spirits
