California Lottery - Give the Gift of Scratchers

(See the full project on my site.)

Every holiday season, there's the Naughty List, the Nice List and the I Don't Know You Like That List. Gift giving is stressful enough. So we created a series of videos for the CA Lottery showing how lotto scratchers go beyond stocking stuffers and become a stress-free gift.​​​​​​​ #GiftBehavior

Project Roles
Copywriter, Director, Writer
Company
California Lottery
Skills
Comedy, Commercial, Copywriting, Creative Direction, Management of Teams 10-20
Media
Advertising, Social Media Content
California Lottery - Give the Gift of Scratchers
California Lottery - Give the Gift of Scratchers
Support