The North Face - New Explorers

We were asked to bring the spirit of 'Never Stop Exploring' to the city. This led to the launch of a city-focused experiential-led platform called 'New Explorers,' spotlighting the people, places, products, and spaces that fuel exploration as a mindset. Each New Explorers activation doubled as an exclusive product and performance drop, where we paired up a curious and courageous cultural voice/artist with an accompanying LTE/capsule product collection. Each chapter of the New Explorers story — which featured curious and courageous icons-in-the-making like Pi’erre Bourne, Princess Nokia, and 070 Shake — was told and captured through snackable social films and wheatpasting to earned editorial coverage.