Grass Routes Podcast

Grass Routes Podcast is a weekly podcast highlighting the stories and opinions of influencers. Each episode sheds a light on their thoughts, feelings and personal stories that allow viewers to understand who they are and their grassroots. This podcast is hosted by both Brandon killabh Hall and Erin Ashley Simon. Before I became apart of the Podcast, Grass routes already had a simple logo. It was the name Grass Routes Podcast in three overlapping squares. I worked to simplify this idea by changing the typeface and writing Grass Routes Podcast in a medium, heavy, and medium weight combination in a singular squircle shape. We primarily use this logo for all digital and video assets and an alternate version that features a double squircle ring is used on apparel. Aside from the logo redesign, I have also designed a small stationery package which consists of business cards, letterheads, and envelopes. Plans to expand upon stationery are in the works, but we are currently holding off until it is necessary to develop the full version.