Adidas Originals - Future Campaign

For the Spring / Summer 2016 season, Originals introduced a new dimension and concept to their brand story, which previously had been focused on the past and present; this time it was about the future. The story focused on challenging the dystopian views of the future by reminding its audience that we can and should define our own path instead of going along with the masses. "Your future is not mine." --

Campaign Photography - Pieter Hugo & Tyrone Lebon
Look Book Photography - Oliver Hadlee Pearch
Executive Creative Director - Ferdinando Verderi
Creative Directors - Matthew Edwards, & Wes Phelan