Psychic Pharmacy

As the head performance artist in Howard Hurst's installation Psychic Pharmacy (curated by Helen Toomer), I created a performance that would convey the seriousness of a doctor's office, with the vibe of a new age healing shop, sans exploitation of clients often found in both fields. Psychic Pharmacy was exhibited at SPRING/BREAK Art Fair 2018. In response to the fair's theme, "Stranger Comes To Town," Howard and I looked at the history of the United States and its citzens' desire for material self betterment and the acquisition of personal wealth. The Pharmacy explored the snake-oil-salesman archetype through a contemporary lens and within the context of a fully immersive art-environment. Half Keith Haring pop shop, half roadside apothecary, this DIY, temporary structure served as showroom and diagnostic workspace. Metaphysical pharmacists (trained by me) provided free diagnostic procedures to all visiting fair goers. After a painless consultation, the visitor turned in their unique prescription in order to purchase a commemorative drawing that cured them of all their problems.