Leap Conference Brand

Leap is a conference and mentorship-focused incubator for recent graduates to explore their big ideas in tech and non-profits. Leap needed a story that told their target audience that no future is out of reach—that with the right tools and the right people behind them, they can achieve anything they put their minds to. The central premise behind the story is that everyone deserves to love their life’s work, and love the direction in which they’re headed as a whole. Innovation, both professionally and personally, are the message. I was the brand strategist, designer, and developer.