Escape Festival Brand

Escape is a music, culture, food, and outdoor camping festival in Needles, CA, right in the middle of the Mojave desert. A small festival, they needed a story that spoke to their ideal customer directly, no running around. With them, I created a story about a person who yearns for the healing self-actualization of ancient natural wisdom while not having to sacrifice a modern life. To this end, I created a modern, geometric identity and website that is rich in symbolism and the colors of the world around us. I was the brand strategist, designer, and developer.