Camden Gin Brand

Camden Gin is opening a new bar in Los Angeles, and they needed a unique identity to stand out in the crowded city. For them, I devised a story about a secret locale that only Angeleno locals know, where they can get away from the tourists and cliche, shallow parts of the city with which everyone is familiar but nobody feels comfortable. The bar is a symbol of adventure and know-how, and it exemplifies this with an updated speakeasy theme. I was the brand strategist, designer, and developer.