Flora & Fauna Brand

Flora & Fauna makes hygiene products – but their vision is so much bigger than that. A major point of difference for the brand is their small-scale, organic operation that takes advantage of local artisans to craft their line. Giants in the Sky took it a step further with a central brand question: “How can we hold corporations responsible for their impact on the climate and the global community?” Many young consumers are very aware of their carbon footprint and care deeply about how their consumption choices affect others and the future. In essence, the Flora & Fauna story is about creating a community of people who are proud to be forward-thinking and selfless in their choices, and by purchasing from F&F, they put their money where their mouth is. I was the brand strategist, designer, and developer.