Peep Sunglasses Brand

Peep is a new fashion sunglasses brand that focuses on individuality, diversity, and life in vivid color. With the identity and campaign, I stressed the importance of using fashion to find your real people: the people who will accept you just as you are and how you love to be. I helped Peep announce that even something as simple as sunglasses can telegraph your unique personality and help you carve out your own unique corner of the world where you can be yourself. I was the brand story strategist, designer, and web developer.