KRAKEN RUM ADVERTISING
To launch the world’s first 94 proof black spiced rum, an integrated campaign was developed based on the sea-beast of myth and legend. The brand story was told through "scientific" documentaries, TV spots, a scientific book, outdoor billboards, an app, and an interactive website.
- Project Roles
- Art Director, Designer
- Company
- Dead As We Know It
- Skills
- Adobe Illustrator, Adobe Photoshop, Design, Storyboarding
- Media
- Advertising, App Design, Billboards, Commercials - Broadcast, Websites
- Project Industries
- Advertising, Wine/Spirits
