The Longest Drive

THE ANTI-SUPER BOWL AD WITH FACIAL RECOGNITION SOFTWARE WILL LOG THE MINUTES OR HOURS OF ENGAGEMENT WITH THE VOLVO APP. THE AUTOMAKER'S SUPER BOWL CONTEST WILL SINGLE OUT ONE PERSON WITH THE MOST TIME INVESTED AND WILL BE AWARDED THE ALL NEW S60.

VOLVO’S GAME PLAN FOR THE SUPER BOWL HAS NOTHING TO DO WITH THE SPORT, BUT EVERYTHING TO DO WITH DISTRACTING VIEWERS FROM IT. LINKING SEAMLESSLY WITH VOLVO’S CAMPAIGN OF “FOLLOW NO ONE.” WHAT BETTER WAY TO BRING THAT TO LIFE THAN TO NOT FOLLOW WHAT ALL OTHER AUTOMAKERS ARE DOING BY RUNNING AN AD DURING THE SUPER BOWL.

“IT RECEIVED OVER 100,000 VIRTUAL TEST DRIVES DURING THE FIRST HALF ALONE, AND THE WINNER WATCHED FOR 10 HRS. RESULTING IN WINNING A BRAND NEW VOLVO S60.”