Byte

One in five millennials avoid socializing due to dental issues, and 28% believe it impacts their job prospects. Byte set out to change that—making DIY orthodontics credible, accessible, and uniquely appealing to micro-influencers (and those aspiring to be). The solution? A brand with byte.‍

Built around the idea of better, Byte celebrates the hustlers who refuse to let anything—including a bad smile—hold them back. Lucy pitched this bold concept on behalf of Barker as associate creative director art & copy. After securing the win, she was invited back to bring the vision to life, turning ideas into work that delivers real impact.