Nineteenth Amendment x Macys
New York Fashion Week 2016 was all about breaking the mold. In partnership with Macy’s, Nineteenth Amendment hosted the first-ever public and shoppable NYFW event, spotlighting exclusive collections from four up-and-coming designers. With a bold presence in the Macy’s Herald Square window and an ad in the New York Times, the event reimagined how fashion meets retail.
As creative director, Lucy led the charge, producing the event, creating campaign assets, and styling immersive visual merchandising that brought the designers’ stories to life. The result? A weekend of exceptional sales—doubling revenue in half the square footage.
- Project Roles
- Creative Director, Art Director, Copywriter
- Company
- Nineteenth Amendment
- Skills
- Creative Direction, Design, Editing, Editorial, Experiential, Producing, Management of Teams 1-10, Wrangling - Creatives
- Media
- Advertising, Branded Content, E-commerce Platforms, Environmental Design, Events, Illustrations, Installations, Motion Graphics, Social Media Content, Visual Designs, Websites, Posters
- Project Industries
- Fashion, Startups
