The Glenlivet
Glenlivet approached us asking for a revamp of their brand's art direction, something to break the rustic, masculine, mysteriously lit trend of the whiskey market. I helped art direct, prop, and then edit both in-studio and lifestyle shots, to give a more genuine and inclusive photography style, that I then carried out across collateral layouts, their social feeds, and even a mural in So-ho.
- Project Roles
- Art Director, Designer
- Company
- Madwell
- Skills
- Adobe InDesign, Adobe Photoshop, Art Direction, Editing
- Media
- Editorial Designs, Photography, Social Media Content, Visual Designs
- Project Industries
- Advertising, Beverage
