Whoa

Serial entrepreneur Adam Rozen approached Madwell in early 2017, he didn't have the seed of an idea, he had an almond. A really, really delicious almond, coated in multiple flavors. I worked with Rozen, a team of a copywriter, client manager, and junior designer to create this disruptive, smart, and conversational brand. I provided photo art direction, illustration, custom hand-painted-esque type, icons, retail deck development, package design and website design. All to make you say WHOA!