Boston Consulting Group

The Boston Consulting Group knew their brand wasn’t reflecting the innovation and creativity that is at the core of this top-tier consultancy firm. But their business wasn’t going to stop for us to rebrand. The overhaul of BCG’s brand required agility and flexibility due to the global organization’s vast size and diverse audience needs.

I was part of a team that rolled out small pilot initiatives, resulting in total brand transformation. We built on our successes over time to establish strong brand principles and build brand consistency. I worked on several major touchpoints over a three-year period.