BCG Ideas & Inspiration

The Boston Consulting Group has published compelling thought leadership for over 50 years. They came to CSA looking to bring this tradition to a digitally native audience and develop a cutting-edge digital publishing platform. I collaborated with BCG on a variety of initiatives to prepare Ideas & Inspiration for launch, and continued the engagement during their first year of publishing.

This included providing creative direction to a roster of artists, who BCG commissioned to develop article artwork. I collaborated closely with each artist, our core client, and the development team to develop a seamless process for artwork creation and implementation. I also led a team in curating a photography library, and worked directly with the client to develop website page layouts using modular page-building tools.