IWORK

Brief: Create a video for employees acclimating them to the new SSF Site and educating them about AstraZeneca’s workplace strategy (iWork) etiquette/best practices.

Concept: We follow a nature documentarian character paired with a mock camera crew as he ventures into the new office, seeking to document the excitement and wonder of the lesser-known iWork environment. The character tours the office and where he expects to see workplace conflict, he is surprised to see that everything and everyone exist in perfect harmony within an iWork environment.