Curran

Curran’s goal has been to create a new kind of artistic hub in San Francisco—one that engages new and existing audiences, and attracts the most visionary artists in the world, by presenting bold, daring work.

Built in 1922, the Curran has housed some of the biggest productions in theater history and has maintained a reputation over the course of its life as one of the premier live entertainment venues in North America. Now, almost a century after it welcomed its first Bay Area audiences, the Curran completed a major restoration and renovation. Under the curation of eight-time Tony Award-winner Carole Shorenstein Hays, the Curran reopened its 1,600 seat venue in January 2017 with the groundbreaking musical Fun Home.

The Curran brought us in to reimagine the way a theater website could engage the customer, create community and sell tickets—all at the same time. Staying true to its mission of being an artistic hub, we crafted a site rich in content and dynamic in the way that it embraces the customer making it easy to find the information they need and intuitive in the ticket selling process.