MemSQL

MemSQL provides real-time streaming of data and incredibly powerful and fast data warehousing. Sounds tech-y and complicated. But the world we live in today is powered by data. To be competitive, to thrive in the world today, companies need to access and act on that data quickly.

MemSQL powers companies like Uber to provide real-time updates for drivers and their passengers. They provide Pinterest with real-time analytics to measure user engagement. You’ve probably heard of their competitors– Oracle, IBM and SAP. Our job was to architect the MemSQL brand, through a compelling positioning and brand story as well as a completely new and distinct visual identity, to get on the consideration list of CIOs, CEOs and IT managers of Fortune 500 companies.

Our work with MemSQL provided their senior management and sales team with the ammunition to communicate why their product provides a real competitive advantage in today’s world.