Litely

Cole Rise, photographer, designer and developer of the majority of Instagram’s photo filters, has a unique perspective on digital photography, social sharing and app design that has influenced his work as developer/photographer. Litely was designed to embody his philosophy of the simple, subtle and natural. He believes that digital images and camera phone photos specifically should not be caricatures of themselves but beautiful works of art, proudly shared and made to last the test of time.

We worked with Cole to develop his launch plan, garner critical press and engage his existing customer base. The result was over 2 million downloads in the first week and a top 10 placement in the Apple iTunes app store and an iTunes Editors Choice.