STAR Kids

Wraparound services for families with a medically complex child. I collaborated with colleagues to conduct semi-structured contextual interviews and generative research in 17 families' homes, 4 of which were Spanish-speaking only. Following home interviews, we analyzed findings and developed a comprehensive collection of experiences, gaps, and actionable opportunities for Children's Health to develop wraparound services for the STAR Kids program. We presented our findings through sharing families' stories, a presentation, and a report—wherein we encouraged an evolved definition of the patient to include the entire family, with a particular focus on Mom. Our work propelled Children's Health to co-design and test new service prototypes with low-income families with a medically complex child — and ultimately led to the creation of a new HMO offering for similar families.

Project Roles
Content Producer, Designer, Strategist
Company
Business Innovation Factory
Skills
Children, Content Strategy, Creative Direction, Design, PowerPoint, User Behavior Research
Media
Presentations, Service Designs
Project Industries
Health/Pharma
STAR Kids
STAR Kids
STAR Kids
STAR Kids
Support