Energy Company Affiliate Program Branding

Founded in 1999 and headquartered in Houston TX, Spark Energy provides residential and commercial energy services to thousands of customers across the United States. Spark Energy is one of the top retail energy service companies in Texas, and is an alternative choice for their natural gas and electricity.

As an effort to engage with the local community, Spark Energy created an affinity program, EnergyAMP, that provides incentives for community-based organizations that sign up for energy services.

The EnergyAMP program would need an identity to initiate and announce the program to their community.

Since the program was a sub-brand of well-known and established energy company, it was important to consider Spark Energy’s existing brand elements as inspiration for the new identity.

The new brand identity was then executed into traditional marketing collateral to help internal teams develop community partnerships through sales and business development.