In collaboration with a local marketing firm, a web strategy and visual design for a website was intended to be used as a brand refresh for an Atlanta-based sales consulting firm.
My role was to be solely creative strategy and art direction for this project. A creative workshop session was hosted to clarify the brand identity and to help translate that to the website's design.
Multiple web templates were designed for desktop viewing and for mobile responsiveness. Then, visual style guidelines and UI specifications were documented to hand over to the development team to implement and execute.