AELLA

Women should be able to wear feel comfortable in clothing. Whether they're getting drinks, out on the town, or in the office. Aella makes female apparel that's comfortable, stylish, and elevated. Their previous web experience was getting the job done, but needed a new website that matched their minimal and yet, dynamic brand values and imagery.

Tasked with redesigning their web experience, we focused on everything from big landing moments to the small details on the shopping bag panel.