Pop Collection

I was half of the animation team that brought Okuda's artwork to life in the campaign video and delivered final videos for Apple Stores, Pinterest, Apple Online, Beats Social Media, and OOH worldwide.

Campaign
Beats by Dr. Dre introduces its colorfully curated POP Collection, a fresh and vibrant take on two of your favorite wireless headphones, Solo3 Wireless and Powerbeats3 Wireless. Influenced by the bold pop art movement, the collection was designed for those who capture its lighthearted energy and creative spirit. Both headphones come in 4-dimensional color themes: POP Violet, POP Indigo, POP Magenta and POP Blue.

Accompanying the release of the collection, Beats has teamed up with British singer/producer MNEK and Spanish artist Okuda San Miguel to bring the campaign to life in a fun, product-centric video. MNEK’s featured song “Colour” (ft. Hailee Steinfeld) is a playful tribute to the emotion of color while Okuda’s artwork is a digital embodiment of the beauty he brings to ordinary spaces in his other art projects. Together the two artists truly convey the joy-inspired message behind the POP Collection color design.