Coca-Cola Freestyle - REMIXOLOGY

We built Coca-Cola Freestyle's new customized Tumblr page. To launch the new platform, we created a campaign around mixing music, drink flavors, and animation. After some initial 'intrigue content' was posted on Facebook and Tumblr, we collaborated with popular Soundcloud DJs, Henrik the Artist and Kyle Hughes, to create music inspired by seven drink mixes and created animated 'album covers' for each music mix that we shared on facebook to drive users to the new Tumblr page.