To promote Jura's premium whisky, I art directed and styled their social content for a two month quarter. I was inspired by the subtly smokey flavor palate, the island of Jura where the whisky comes from, and the bountiful pairing options for multiple occasions. While all shot in studio, I wanted it to feel authentic yet intimate with the styling, with a mix of product shots, and illustration. I also included occasions such as National Cocktail Day, and Valentine’s day, to salute the community and sharing aspect of this drink.