Jura Social

To promote Jura's premium whisky, I art directed and styled their social content for a two month quarter. I was inspired by the subtly smokey flavor palate, the island of Jura where the whisky comes from, and the bountiful pairing options for multiple occasions. While all shot in studio, I wanted it to feel authentic yet intimate with the styling, with a mix of product shots, and illustration. I also included occasions such as National Cocktail Day, and Valentine’s day, to salute the community and sharing aspect of this drink.

Project Roles
Art Director
Company
Whyte & Mackay
Skills
Adobe Photoshop, After Effects, Art Direction
Media
Social Media Content
Project Industries
Advertising, Media
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Jura Social
Support