Aptean Site Refresh

Our Objectives
: Visual and strategic redesign of the US site. Consolidate existing site structure to be lighter and more user friendly. Get users funneled down into the correct site path so they could make informed decisions on which solution and product is best suited for their needs.

My Impact: 
Evolved and informed their existing brand standards to fit better in digital space. Built color rules for brand modules vs product modules so the user could learn as they navigated through the site. Created a modular atomic design system (thanks, Brad Frost) for MODX. Successfully implemented the Sketch to Zeplin hand-off between our creative and development teams.