Exide Technologies

Our Objectives
: Rebrand and create a tagline concept that could be used to build marketing strategies for the various business channels. Implement a new approach to digital that expanded consumer awareness, deepened retailer relationships and, in the end, drove in-store sales.

My Impact: 
Created an corporate, modern and consistent visual identity across all channels. Laid the groundwork for a more effective digital and print presence through a complete global rebrand. Relaunched new website experiences for the US and Europe, refined creative across marketing channels, and reimagined the role digital tools could play at the store and event level. Leveraged existing relationships between Exide and NASCAR for various marketing pieces to play up who commuters don’t just want to get from A to B; they want to imagine themselves as something more.