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Target ReDesign - Concept Project

Shopping online at Target.com varies drastically from the shopping experience at a brick and mortar Target store. Through conducting research users confirmed there were too many steps to navigate shopping for items online as well as the online checkout process.

Overview: For this conceptual write up our we observed and researched both the in-store and online shopping experience. Utilizing both Information Architecture and vast research, the goal was to redesign the online experience to increase usability and simplify navigation.

Methods: Contextual Inquiry, User Interviews, User Research, Heuristics, Competitive and Comparative Analysis, Personas, Information Architecture, Site Maps, Card Sorting, Task Flows, User Flows, User Journey, Rapid Prototyping, Responsive Web Design, Usability Tests

Project Roles
UX/IA Designer
Skills
Comparative Analysis, Information Architecture, Maintaining Schedules, Management of Teams 1-10, Project Management, Research, Sketch
Media
App Design, Desktop Apps, E-commerce Platforms, Interaction Designs, Mobile Apps, Wireframes, Presentations, Spreadsheets
Project Industries
Retail, Technology
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
Target ReDesign - Concept Project
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