Oatly Comes to America

I worked with the Swedish oat milk (yes, oat milk!) brand to help them launch their products in the US with a goal to cultivate new interest in the brand to eventually match the cult following it has in Europe. Messaging focuses on the balance of sustainability, nutrition, and taste that is superior to dairy and non-dairy alternatives. I worked on everything from social media, web design, an Oatly car, apparel, and more. I was a lead for creative strategy, art direction, and graphic design with the goal to maintain the brand's unique visual identity and point of view, and expanding and adjusting it to fit the US market. Below you will see design for the website Oatly.us, social media and digital advertising, materials for events and trade shows, Oatly apparel, and other materials to strengthen relationships with coffee shops, retailers, and other partners within natural foods industry.