Hello, From 2025

The Fred Hutchinson Cancer Research Center has made the unprecedented claim that they can cure cancer by 2025. In order to make a sometimes vaguely defined future into a tangible reality, this campaign gives a voice to people of 2025 who reveal, and revel in, the wonders of their time while teasingly encouraging those in the present to make the most of the decade ahead by donating their time and money to the center. The neon glow of local landmarks not only sews the campaign into the tight-knit fabric of the Seattle community, it also suggests that dreamlike state where all things are possible. In 2025, cancer is no more, while gentle humor and optimism is eternal.