Sony Brand Activation

We helped Sony build an entire world in a single room.
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Brief: showcase the new Sony Life Space UX products to VIP influencers going beyond the traditional product showcase.

Solution: We wanted to find a completely new approach to the “product launch”. One that didn’t just look at the objects, but that focused on the experiences they created.

We worked with Takram London and sound engineer Ben Williams to transform
a gallery space in East London into the home of a fictional Sci-Fi writer. As guests moved around the set, elements of the environment were brought to life by the Life Space UX products.