London Dreaming - Uniqlo Brand Activation

One ribbon, one vote - an interactive brand activation piece to get London dreaming of a more creative future.
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The Brief: communicate Uniqlo’s commitment to supporting London’s creative community, through an interactive installation in the new TATE Modern Switch House.

The Solution: We created a fully immersive experience for visitors at the launch of the new Tate Modern building - asking them to imagine what a more creative London might look like.

We asked visitors to choose one of 6 potential future scenarios for London using coloured ribbons to cast their vote. Pinning their ribbon to the front of a number of custom wind machines, created a growing, physical infographic of how Londoners saw the future.