Sainsbury's LIVE WELL FOR LESS

Sainsbury’s briefed us to create a site to help promote the Live Well For Less campaign. Living well for less isn’t just about great food. It also means making the most of the good things in life, sharing fun moments or maybe cooking memorable meals together. All without paying the earth for it.

I worked closely with a small team on this project, helping the design director develop the look and feel further from initial work. The site was designed to be bold and full of imagery to engage users with the proposition.