MAILMEN

Mailmen shows how the most successful men and women in advertising have used direct mail to get them there. It was about harnessing the power of mail to speak directly to customers and make them feel special.

This was the next iteration of the Mailmen site after the successful launch of the first campaign. There was a lot more content to deal with and the site had to be exciting and engaging to grab the attention of the users. I used a simple black and white photography approach with the strong colour palette to highlight navigational bits of content.