iD x TRESemme - A-Z of Hair

TRESemme hairspray sales are in decline. The use of lifestyle influencers has led to a restrained and conservative brand positioning which isn't representative of it's consumer base.

We needed to re-establish their relationship with the creative classes, by celebrating how experimentation is a powerful source of female empowerment and self-expression across all demographics and ethnicities. So together with ID we created the Tresemme #hairstatements campaign which included a suite of social assets, editorials and an A-Z of Hair film.