Yum Run Street Food: Strategy/UX
Make street food easy to find and enjoy. The platform help food truck vendors build relationships with followers through stories, instant location updates, and promotional opportunities. It lets foodies discover new food and keep track of favorite spots with up-to-the-minute locations and personalized recommendation.
Lead business strategy, set hypothesis to find product market fit, build product experience based on targeted consumer understanding.
Work include competitive strategy research, consumer interviews, persona development, concept, wireframe, design, and testing.
- Project Roles
- Art Director, Creative Director, Designer, Product Designer, UX/IA Designer
- Company
- Yum Run Street Food
- Skills
- Adobe Photoshop, Conceptual, Content, Digital, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile, Project Management, Sketch, User Behavior Research, Visual Development
- Media
- App Design
- Project Industries
- Restaurant
