Pure Imagination Project

Alzheimer’s disease steals your memory, your imagination, your entire world as you know it. Alzheimer's took my father. And when it took legendary actor Gene Wilder, I was inspired to use my imagination to help make a difference. This was a pro-bono passion project that I initiated and led, and involved obtaining the support of Warner Brothers, Universal Music Group, The Wilder Estate and the Alzheimer’s Association. Launched during National Alzheimer’s Disease Awareness Month, the initiative garnered over 2 million video views and 786.4 million media impressions worth $27.5 million in earned media.