Josh Wood Colour brand content Art Direction

As Barbara, I co-art directed the launch campaign for Josh Wood Colour. Starting by developing a bespoke brand colour palette, we created a distinctive Josh Wood Colour image direction that was fun, colourful, diverse and full of life that stands out from its competitors and completely disrupts the existing ‘grey coverage’ image landscape.
We delivered more than 200 images and videos including campaign imagery, e-commerce photography, animated Gifs and How-To videos. We provided every piece of content for the website, and created a bank of assets to roll out across press and social throughout the launch.