Amtrak
Amtrak was fast becoming a forgotten choice in the world of travel options. So we hatched a plan to wake people up to the benefits of train travel by placing those same benefits into the world of its competitors, showing how much better travel could be if only it was more like Amtrak.
- Project Roles
- Copywriter
- Company
- FCB NEW YORK
- Skills
- Copywriting
- Media
- Scripted TV
- Project Industries
- Travel/Tourism
