Eastside Sanctuary

Calm is hard to find in a bustling metropolis like New York. In this student brief, we were tasked with creating a brand identity for Eastside Sanctuary, a yoga and mindfulness studio, that conveys spaciousness and calm. Drawing inspiration from the calming effects of water and sky, I created a color palette that reflected that mindset. I created a new brand-mark reminiscent of the all seeing eye and incorporated the use of a modular, crystal like symbol to further exemplify the powerful presence of calm.