GLOBAL BRANDS GROUP

GLOBAL BRANDS GROUP

HONG KONG - NEW YORK - LONDON - SHANGHAI

A spin-off entity from Li & Fung, one of the biggest and well-known global supply chain managers around the globe, the Global Brands Group Holding Limited is one of the world’s leading branded apparel, footwear, fashion accessories and related lifestyle product companies. They design, develop, market and sell a huge range of products across a diverse portfolio of owned and licensed brands as well as a wide range of product categories. Customers include department stores, hypermarkets, off-price retailers, independent chains, specialty retailers and e-commerce channels in the Americas, Europe and Asia.

Already sharing a close relationship with Li & Fung, S/P took on the development of the Global Brands Group by creating a comprehensive brand identity, design aesthetic, and all subsequent marketing tools that helped the brand successfully emerge into its intended market.