Dairy Queen "Clap Your Feet!"

The message in Dairy Queen's new 'Flip a Blizzard' campaign is very straightforward: blizzards are now served upside down at all DQ locations. 'Clap Your Feet America', is a fully animated spot launching this new campaign, and also boasts an original sing-along song scripted by Barkley US - to call on the world to get topsy-turvy with them.

The main rule for us was very simple: every character is upside down and every character finds a way to make it work for them. After that, the inspiration was a creative, fun, and organic process. A character had to make us laugh, whether it be in design, absurdity or animation. As long as it was charming, we would make it work.